Partner Links Explained
How casinos pay for this site, which links carry a fee and which parts of a review stay off-limits to that money.
In this document (9)
The short version
Top Canadian Casinos is a business. Online casinos pay Halvero Digital Media FZ-LLC, its publisher, whenever readers reach them through certain links and go on to sign up or deposit. That income pays for writing, re-checking and hosting. You pay nothing to read, and joining a casino through one of our buttons neither shrinks nor enlarges the bonus compared with joining it directly.
Below: the source of that income, how it is calculated, what it may sway and the lines it never crosses. Should a page of ours contradict this, the page is what gets fixed.
Which links earn money
| Kind of link | Do we get paid? | How you can tell |
|---|---|---|
| “Visit” and “Get bonus” buttons, logos in casino lists | Usually yes, through an affiliate programme | The address starts with topcanadiancasinos.org/go/ and opens in a new tab |
| Casino names linked inside a review | Sometimes | Same /go/ address |
| Links to regulators, helplines, payment providers and news sources | No | They point straight to the other site |
| Links between our own pages | No | They stay on topcanadiancasinos.org |
A /go/ address is a redirect on our own domain. It sends you on to the casino and attaches a tracking tag, which is how the brand knows which publisher referred you. Passing through it drops two short-lived cookies, both described in our privacy policy.
How the fee is worked out
Each contract is negotiated separately. Under some, the casino pays one flat sum after a newcomer makes a qualifying deposit. Under others we receive a cut of whatever that player's losses, after bonuses and fees, are worth to the brand over many months, and a handful mix both models. Certain deals run through affiliate networks instead of the casino itself. Individual rates stay private: they are covered by confidentiality clauses and move up or down whenever a contract is renewed.
Put bluntly, a revenue-share deal can earn us more as the referred player's losses grow. That is a genuine conflict, and naming it seems more honest than hoping nobody notices. It is a large part of why the restrictions further down exist.
What money is allowed to influence
Commercial terms do shape which brands are listed, which one sits on top of a comparison table and which offers get a slot on the home page. A perfectly reasonable casino may be missing from our lists simply because no agreement exists. For the broadest view, compare our pages with other guides and with the platform your province runs.
What money is not allowed to touch
No contract can buy a rewrite of what we say about wagering requirements, stake caps, expiry periods, withdrawal ceilings, fees or ID checks. Operators never see, edit or sign off a review before it goes live. If we know about a run of complaints against a brand, that run stays in the review regardless of the commission. A casino asking us to soften the description of its terms gets a polite refusal.
Nor do we carry paid links for brands we know are turning away players from every province, and an operator comes off our lists once we learn it has stopped honouring withdrawals.
Why paid does not mean approved
A fee from a casino says nothing about whether that casino may legally serve your province. Several partners are licensed abroad and appear on no Canadian register. In Ontario, the only brands permitted to offer online casino games to residents are those registered through iGaming Ontario. Check your local rules before you click; the disclaimer and limits page shows where those lines fall.
How to spot a paid placement on a page
Partner buttons are styled as buttons, carry the casino's name and open a fresh tab. Hover over one and your browser shows a /go/ address in the corner of the window. Comparison tables put the paid button in the last column, after the facts, so you can read wagering, minimum deposit and payout speed first. Ordinary text links to our own guides never pay anything, and neither do links to regulators or support lines.
Prefer to skip our links?
No problem at all; nobody here will think less of you. Type the casino's address by hand or look it up in a search engine, and no fee reaches us. Every page here remains just as readable whichever route you choose.
Questions about a partnership
Operators and affiliate managers can contact [email protected] about advertising. Readers who suspect a commercial deal has tilted a page are equally welcome to say so at that address; every such message gets a reply, and the page is fixed when the point is valid.