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RegionsBetway and New Jersey Devils strike a long-term deal
Published: December 2, 2025
Betway, a highly reputable online casino and sports betting brand, has signed a multi-year partnership with the New Jersey Devils. The agreement will enable both enterprises to profit from each other’s popularity and brand awareness.
It will allow better and more prominent fan engagement worldwide and in New Jersey. Betway will be advertised and receive exposure during the Devils home matches, including in-bowl staircase branding and Zamboni tunnel.
The TV signage will ensure the fans can always see the Betway logo and name during the TV broadcasts.
The company will have its own scoreboard advertisements and LED rings alongside the original content tailored to the team.
The New Jersey Devils social media channels will also share a series of “Devils Starting Lineup Presented by Betway“ posts. It will further establish Betway’s footprint across multiple platforms.
The partnership network has received the news enthusiastically, adding that New Jersey punters always take the new opportunities. The Devils fans will be happy to know Betway’s unique platform that offers fantastic betting possibilities.
The new platform will provide countless great sports betting opportunities to New Jersey sports fans, and everyone can benefit from it. New Jersey accumulated the biggest sports-handle profit in the US in October 2025, amounting to $1.3bn.
This deal is not the first agreement the Devils have signed with sports betting enterprise, teaming up with PlayUp earlier.
Lately, Betway has been signing partnerships with multiple leagues and franchises, including the Philadelphia Flyers, the 76ers and the Miami Heat.
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