Indy 500 Partners with Caesars Sportsbook

Published: May 30, 2025

Owners of the famed Brickyard inked a partnership agreement with Caesars Entertainment for this year’s edition of the famous race.

The move will allow Caesars Sportsbook to become the official sports betting partner for Indy 500 and the Indianapolis Motor Speedway (IMS). The Nevada-based sports betting company will also sponsor the remaining races at the IMS.

The new partnership enables Caesars to use logos and branding assets from the speedway and advertising space during race programs at the track. Another benefit of this collaboration for the renowned sports betting operators is the launch of the first IMS sports betting lounge.

Located on the Pagoda Plaza, the new sportsbook lounge opens its doors to customers during race days and practice, providing the users of the Caesars casino app a fantastic view of the famous racetrack. Caesars plans to offer VIP experiences to customers through its loyalty program.

All it takes for new users to gain access to the sportsbook lounge is to download the app and deposit at least $20. They will also receive $106 in free bets in honour of the May 29th race, its 106th running.

Eric Hession, Caesars Digital Co-President, said:

Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana, alongside the investments into our resorts and the communities they serve.

This latest partnership is another critical deal signed by Caesars in Indiana. Last year, the renowned operator partnered with the Indianapolis Colts.

About Caesars Entertainment

Caesars Entertainment is a leading global operator, offering one of the most diverse line-ups of products in the industry. Founded in 1937, the company has significantly increased its presence over the last couple of decades through acquisitions and expansion.

It provides a range of online casino and mobile sports betting experiences to customers worldwide, gaming hospitality, and other services. The operator is known for the quality of its services and the state-of-the-art technology it uses.

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