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RegionsBet Mode Responsibly Campaign Launched by theScore
Published: June 5, 2025
The renowned sports betting operator theScore has announced the launch of its brand-new responsible online gambling campaign.
Called Bet Mode Responsibly, it represents a follow up to the ongoing Bet Model campaign. Actor Rex Lee, comedian Susie Essman, and TV personality Gerry Dee are the stars of the Canadian operator’s latest campaign.
As part of Bet Mode Responsibly, theScore has already launched the Smarter Betting Hotline, available at 1-888-SCOR-BET.
The campaign was conceived with the help from the National Council on Problem Gambling (NCPG) and the Responsible Gambling Council (RGC).
Bet Mode Responsibly will use familiar characters to promote responsible gambling and education of players in a way that’s interactive and entertaining at the same time.
Responsible gaming is of the utmost importance for the regulated market in Ontario, and theScore wants to be at the forefront of its promotion, especially as the operator is headquartered in Canada’s most populous province.
Commenting on the new campaign, Aubrey Levy, Senior Vice President at the Score, said:
Responsible gaming and player education is embedded into our entire operation. It was important to us to roll out a dedicated RG campaign in connection with our Ontario launch. While helping those with gambling problems is a core component of a responsible gaming program, RG is also about educating the market at large on how to keep gaming fun and playing responsibly.
The latest campaign should further highlight the importance of safe play strategies.
About theScore
Despite launching a sports application in 2005, the turning point for the Canadian operator was the US legalization of sports betting in 2018. That year, the company added a mobile casino to its existing sportsbook offering.
In 2019, theScore online casino went live, attracting plenty of attention and becoming one of the leading sites in the market. Penn National Gaming bought the operator in 2025 as part of the strategy to increase its presence in North America.
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